Most Network Marketing Reviews Focus On How Individual Companies Perform...Let’s take a step back and have an honest look at the industry as a whole. Network Marketing reviews can lack objectivity. It may be fair to say that the industry has so far underachieved compared to where it could be, but it still has made significant progress.In 50 years to the end of the last century it had grown to a USD $100 billion industry with tens of millions of participants. Hardly a complete failure! So WHY So Much Criticism?Network Marketing is supposed to be all about duplication, and that is drummed into people who join –“No need to re-invent the wheel” “A proven system…” “Invite people to the meetings and we will train them” Some companies even encourage their people to say as little as possible about the business until they “hook” you at a meeting with how good the opportunity is – and get you excited about it. There may be an attempt to manipulate the atmosphere and stoke you up with the promise that you could earn money quickly – sometimes a blatant appeal to greed. So with the opportunity being sold on excitement, you are then encouraged to approach people you know and enthusiastically invite them to meetings or share your affiliate link with the promotional video. The result has been lots of infuriating, excited people going around pestering others. Who wants to duplicate that? More recently the distributors themselves have tended to adopt a more sensible, low-key and professional approach and the video promotions have been tempered, perhaps focusing on the fear caused by economic uncertainty rather than appealing to greed No Wonder There's Been a 97% Failure Rate..Network Marketing reviews cannot ignore that figure.Teaching you to duplicate, rather than think for yourself, ensures that any evolution is slow as change is discouraged. The things that put people off get duplicated with only a small number of people occasionally, by exceptional talent or personality, getting anywhere. And usually when you look to your sponsor or company for help you are told “Work harder!”, “Do more!”, “Make more calls!” Do more of what already isn’t working… That frustration can also affect our judgement and make it difficult to distinguish between genuine opportunities and MLM scams. It helps if the product is good and provides value to you. The bottom line is, if it doesn’t gvce value then it won't work. Period. Too often the products have been overpriced and have under-delivered. In such cases there have been some programs that have had success in the shorter term where the herd mentality has been in evidence and significant numbers of network marketers have switched to a new program as they chase the “Next Big Thing”. An Industry Feeding Upon Itself!Clearly a significant number of people are enthusiastic about network marketing. They have seen something they like about it and still hope and are striving to make it work.But the industry as a whole seems to be feeding upon itself. People move from one opportunity to another WITHIN the industry, rather than bringing in new people in large volumes. It has yet to bridge the divide with the mainstream. Naturally it attracts entrepreneurs and opportunity seekers, those who are willing to try something new and different. Yet while it is seen as "alternative" it will not reach the vast swathes of people who stick with the more ordinary. Until and unless it does it will never be viewed as anything more positively than a quaint “cottage” industry. Couldn’t They Make It Easier?Yes they could and many are trying. Some don’t and insist on old-fashioned methods even though it is in their interest to change. They are convinced that if you focus intensely enough and work hard enough you can succeed. They will point to their own successful people to prove it.They will only listen to winners and blank out the rest. After all the ones who haven’t made it are just whingers who don't try hard enough. Aren't they? Special promotions and bonuses for achievers are given to incentivise, but it is really only helping (and paying) those who are already able to to get results. It is rather like putting a pot of gold at the top of a steep and difficult mountain, and to incentivise you they put more and more gold into the pot. The problem is that so very few people are able to climb up to mountain. It is just too steep. Perhaps it might be an idea instead to a make the journey easier, the mountain less steep, so that more people can get up it! They will try to get you to work even harder and have special promotions and bonuses for achievers. It is rather like putting a pot of gold at the top of a steep and difficult mountain, and to incentivise you they put more and more gold into the pot. The problem is that so very few people are able to climb up to mountain. It is just too steep. What is needed is to work smarter not harder! Our aim here is to make it easier for you... What About The Internet?The internet is a powerful tool for providing information and connecting people. It certainly makes it easier to find Network Marketing reviews and opinions. MLM should be ideal for an online business opportunity, and with the advent of social media marketing the massage is finally getting out there.There are a number of excellent programs specifically for lead generation in network marketing which provide state of the art tools for use on the internet – landing pages, e-mail auto-responder follow-ups, training on how to blog and drive traffic. They have certainly helped some people to generate new leads and grow their business, but getting leads is only the first stage. Leads need to become prospects, prospects need to become buying customers, who then if they become distributors need to duplicate the whole system – and process. Network marketing then morphs into internet marketing, which any online marketer will tell you is as easy to crack as, well, multi-level marketing! Some companies are even providing the whole package themselves to help promote their own products and business and pitching someone becomes just a matter of getting the video landing page in front of people who can then enter their details and sign up. A lot of long-time-frustrated network marketers jump on board as they are promised spillover to fill their organisations only to find that unless they do sponsor people themselves they don’t get paid a great deal. It thus reverts back to those who have internet marketing skills and systems, or invest in them, who get the sign-ups and the money and there is no real duplication. The result is even more churn as people try out one… then another… then another… And so it goes on! Imagine…Of the Network Marketing reviews I have read the best is Anne Seig's free e-book, The 7 Great Lies of Network Marketing. It talks in depth about some of the points raised here, and suggests some interesting solutions…Network Marketing reviews are often very subjective, either trying to sell up the industry or knock it down. Imagine though where the industry would be if everyone who had ever signed up for an opportunity lined up and enrolled in an orderly sequence. The momentum would be unstoppable and the skeptical mainstream would have to sit up and take notice. Find the right business and perhaps that might happen. That would certainly cause a stir!
Return from Network Marketing Reviews to Dream or Delusion?
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